Home - Scary Good Copy

EMAIL & LAUNCH COPYWRITER

your brand isn't boring

Your copy shouldn’t be either.

Sell more of your offers with unignorable + unputdownable copy that gets your dream customer excited as hell about your brand.

You know your copy should POP

(lock & drop it)

But it’s drowning in the sea of a saturated market.

Your do-it-yourself or done-for-you copy doesn’t reflect the real you anymore. And your fast growth has “Update My Copy” lingering in your already crowded brain space.

(Let’s take a moment to celebrate your success. *cheersies* 🥂)

You’re ready to add a hearty dose of strategy-backed personality to your copy so your brand moves from meh to meh-morable. Because when a customer is invested in your brand, they’ll choose you over and over again.

INTRODUCING

your fun, strategic, and witty AF email + launch copywriter

Janelle, for short.

I’m here to take your copy from beige to bingeworthy by blending tried-and-true sales principles of the past with modern-day branding and storytelling to keep your readers clamoring to buy your next thing.

Because if it’s not attention-grabbing, entertaining, and oozing with give-a-damn, they’ll click away faster than you can say, “But wait! There’s more…”

I take my love for research, keen attention to detail, and spicy word magic to give you clear+clever (read: entertaining) copy your audience will BINGE like their favorite Netflix series.

The more time they spend in your sphere, the more they’ll know, like, and trust you to be the #1 solution to their problems.

BONUS: They’ll happily tell everyone about how awesome you are – increasing your authority and sales all in one.

"Janelle just 'gets it.'

I've worked with dozens of copywriters over the years and can say, without question, that Janelle is among the best.

I’d brief the task, state the goal, and Janelle is off to the races. I’d receive something way better than I could do myself – punchy CTAs, on-brand copy, and most importantly, effective.

In just two emails, Janelle’s copy was showing 50% improvement in click rates.

She comes to the table brimming with ideas and is totally receptive to feedback. Most of all, she's adaptable and can shapeshift into any brand – the sign of a true copywriter.

She's a FULLY-FLEDGED COPYWRITING WEAPON and any style of brand would be lucky to have her."

nick svetlichny

Owner @ Future Tilt

how we can work together

EMAIL STRATEGY + COPY

They’re here. They want to hear from you. Keep them around with engaging, strategic, and fun AF emails they’ll actually look forward to getting.

COPY PUNCH UPS

Got a piece of copy you want a second pair of eyes on? Let’s dial in your messaging and punch in some personality with conversion best practices in mind.

LAUNCH COPY

Strategy-backed sales pages + emails with a hearty dose of personality that attracts and converts your best-fit customers.

"Janelle is a collaboration DREAM.

Before I partnered with Janelle, I was stressing about finding someone I could rely on that would also deliver the quality I expect from my copywriters. But Janelle delivered exceptional copy each and every time – and I couldn’t be more grateful.

I never had to worry about deadlines, I never worried about communication or being stuck with subpar deliverables. Janelle knocks it out of the park every time without fail.

She’s witty, intelligent, and a high-level thinker who asks the right questions to get stuff done right. I can’t wait to do another project with her.

If I were you? I’d hire her immediately.”

dianna candido

Copywriter for Copywriters and Content Marketing Strategist

READY TO HAVE A LOYAL BAND OF SUPERFANS DROOLING OVER YOUR OFFER?

see what clear + clever copy can do you for your brand

Loosen up that proverbial tie and let’s make your copy dance with the confidence and flair of a 1998 tween on a pretend world tour with Britney Spears and N*SYNC.

(Because that’s entertaining, relatable as heck, and memorable. Just like how we want your copy to be.)

Let’s do this ~~copyrighting~~ copywriting thang.

Hi! I'm Janelle

And I have a flashlight.

And THIS particular flashlight:

When you work with me, you’ll get all this and a bag of kettle-cooked potato chips.

Oh, and sales.

"But Janelle, how do you do it?"

Sing it with me in your best Aretha Franklin impression:

R-E-S-E-A-R-...CH

Research on…

Your Ideal Customer

Research on…

Y-O-U

Research on…

Your Competitors

And when we marry all of those things together, we find your unique messaging that resonates with your customers, stays on-brand, and helps you stand out from your competitors.

let's work together

PICK A DOOR...ANY DOOR 👀

Door #1

The Essential
E-Commerce Email
Bundle

email bundle

Get the essential automated email sequences every e-commerce biz needs

Learn More

Door #2

The Rather-Normal
Investigation

Website/Email Audit

Want a fresh set of well-trained eyes to take a peek at your copy?

Get some quick wins with an overnight copy audit.

You’ll get a video and a checklist of actionable tasks you can knock out the very next day.

Learn More

Door #3

The Copy
Exorcism

Full Website Package

Pick me for a done-for-you package to give your online soul a fresh start.

With a voice guide, web copy, and emails, you can hit the ground running with your new website or rebrand.

Learn More

your brand isn't boring

You know your copy should POP

"Janelle just 'gets it.'

how we can work together

EMAIL STRATEGY + COPY

COPY PUNCH UPS

LAUNCH COPY

"Janelle is a collaboration DREAM.

see what clear + clever copy can do you for your brand

Hi! I'm Janelle

And I have a flashlight.

"But Janelle, how do you do it?"

R-E-S-E-A-R-...CH

Your Ideal Customer

Y-O-U

Your Competitors

let's work together

PICK A DOOR...ANY DOOR 👀

Door #1

email bundle

Door #2

Website/Email Audit

Door #3

Full Website Package

Got an Instagram? Let's stalk each other.